What's So Green About Pristine?
The GreenEarth Cleaning solvent used to dryclean your clothes is chemically inert. This means it does not chemically interact with your clothes in any way. Rather, it carries detergent to your clothes and rinses away suspended dirt and oils trapped by the detergent.
Because it is chemically inert, it is more gentle on your clothes. Wools do not come out looking "washed out," dry, or full of static. Silks and acetates are treated more gently. Colors remain bright and intact since there is no chemical reaction with the solution. Drycleaners who have seen the GreenEarth system in operation say the garments come out looking like they have been "in a mineral bath," with a soft and gentle feel, and with very little wrinkling.
The solvent is safe for all buttons and trim of any kind. This makes the processing of your special clothes easier with no special handling. You will see better service and less problems with buttons being damaged.
And of course, GreenEarth Cleaning is better for you because "it's good for everybody." You can be assured that your GreenEarth Cleaner is a safer cleaner -- for you, for your garments, for the employees, and for our environment.
Why is it better for the earth?
Eighty-five percent of dry cleaners use a solvent known as perc, short for perchloroethylene, a chlorinated hydrocarbon classified by the EPA as a Toxic Air Contaminant. Use of perc is highly regulated because indiscriminate disposal of perc can seriously contaminate soil and groundwater, and exposure can irritate eyes, nose and throat, as well as cause headaches, dizziness or fatigue. Perc is also classified by the EPA as a possible to probable human carcinogen.
In contrast, GreenEarth is so safe the EPA does not regulate it; it’s safe for the air, water and soil. What’s more, the GreenEarth solution is not a VOC; it is non-toxic, and non-hazardous. If you wanted to, you could safely rub it on your skin. In fact, you probably already do. That’s because GreenEarth’s solution is pure liquid silicone—essentially liquefied sand. It’s the same base ingredient found in everyday shampoos, soaps and lotions. Plus, when released to the environment, liquid silicone safely degrades back into its three natural components: sand (SiO2), water and carbon dioxide.
Why is it better for clothes?
GreenEarth solution is different from dry cleaning solvents in that liquid silicone is chemically inert, meaning it does not interact with the textile fabric or dyes during the cleaning process. This helps preserve the quality of garments, eliminates problems with fabric wear or color loss, maintains a soft “hand” and prevents shrinkage. Delicate silks, suede, leather, beads, sequins, painted garments, specialty buttons and trims, couture, heirloom fabrics and other “problem” items are no problem at all. And, unlike petroleum based solvents like perc or hydrocarbon, liquid silicone is odorless, so there is no lingering chemical smell on your clothes.